Stratum

Stratum's audience is infrastructure engineers — people who are deeply sceptical of marketing and immediately notice when a site is slow or poorly built. The site had to be technically excellent to be credible.

The previous site scored 34 on Lighthouse and took 5.8 seconds to load. It was built on a page builder that made every performance optimisation a fight against the tool.

We rebuilt on Next.js App Router with a strict performance budget: 100 Lighthouse, sub-1s LCP, zero layout shift. Every design decision was evaluated against these constraints — font loading strategy, image formats, animation triggers, third-party scripts.

The motion system was built with GSAP ScrollTrigger — scroll-driven animations that reveal content as users move through the page. Every animation is tied to scroll position rather than time, so it works correctly regardless of scroll speed or device.

The final site loads the critical path in 680ms on a 4G connection. The Lighthouse score is 100 across all four categories. The scroll choreography uses 40 distinct animation sequences that make the page feel like a product demo rather than a brochure.

We built a custom CMS integration with Sanity that lets the Stratum marketing team update content without touching code. The editorial system supports rich text, code blocks, and embedded demos — everything their technical audience expects.